We undertook a comprehensive logo and branding endeavour for “Armat” Translation Services, situated in Brussels, Belgium. “Armat” is not just a name; it holds significance in the Armenian language, translating to “root”. With this knowledge, our design was imbued with layers of meaning that echo the depth and richness of language and its roots in culture.
Our design approach harmoniously integrated the traditional Armenian carpet patterns, known for their intricate designs and symbolism. We used these patterns as an inspiration to craft a beautiful and memorable logo. The aim was to seamlessly blend the old with the new, merging age-old traditions with a contemporary edge to symbolize bridging linguistic barriers.
Using harmonic colours, the branding exudes a professional, modern aura while paying homage to its roots. Each design element, from typography to the adapted patterns, was chosen to resonate with both the local businesses in Brussels and the broader international clientele seeking reliable translation services.
The result is a brand identity for Armat that encapsulates its Armenian heritage, its commitment to excellence in translation, and its roots in the global tapestry of communication.
